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Faculty of Business Administration

Business Administration involves all aspects of owning, managing, and operating a firm. Business Administration is the study of how managers and professionals can properly lead a firm to achieve its goals and succeed in the marketplace based on the systematic approach to managing and decisions making while taking into account the firm’s responsibility towards its community. The methodical approaches to management and decisions invariably draw on several disciplines and fields in Business Administration such as finance, marketing and retail, management, accounting, information and decision sciences, entrepreneurship and leadership, and real estate. The Bachelor of Business Administration (BBA) program, at the University is designed to address a rapidly growing market demand for educated undergraduates in Business Administration disciplines in a systematic way and the University is well positioned to play a leading role in fulfilling this need.A ultimate goal of any firm, whether it is singularly owned by a person, or by more than one partner, or by shareholders is to maximize the value of its owner’s equity or money and provide value to its surrounding community and environment. Hence managers and professionals that run firms opt for maximizing this value. 

Program Vision

The vision of the BBA program at the Faculty of Business Administration is to be recognized as one of the best business programs in Lebanon with respect to teaching, research, and professional service.

Program Mission

The Mission of the Faculty of Business Administration is to prepare students with the knowledge, skills and abilities needed to become effective and responsible managers and leaders. The objective is to train graduates with the managerial capabilities and problem solving skills to excel as business leaders coupled with an appreciation for ethical conduct, social responsibility, and cultural diversity.

Learning Outcomes

Graduates of the Bachelor of Business Administration (BBA) degree are expected to:
  • Build an array of professional and problem solving skills and demonstrate technical business competence across core functional business areas that allow them to address organizational issues and make sound business decisions.
  • Demonstrate a mastery of business, management and leadership knowledge and put these in practice through initiative and balanced judgment in professional practice and decision-making.
  • Demonstrate competencies in effective communication, critical thinking, problem solving, qualitative and quantitative analysis, knowledge-based decision making, and ethical behavior.
  • Demonstrate the fundamental skills of creating and managing innovation, new business development, and high-growth potential ventures.
  • Demonstrate strong oral, relational and written communication skills that allow them to present and defend a clear, coherent and independent business proposition.
  • Demonstrate responsibility and accountability in various aspects of decision making and professional practice and in their patterns of collaboration and interaction with internal and external stakeholders.
  • Demonstrate sensitivity to diversity of organizational needs, values, behavioral norms, social patterns and stay attuned to various aspects of economic and social development.
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