Business Administration involves all aspects of owning, managing, and operating a firm. Business Administration is the study of how managers and professionals can properly lead a firm to achieve its goals and succeed in the marketplace based on the systematic approach to managing and decisions making while taking into account the firm’s responsibility towards its community. The methodical approaches to management and decisions invariably draw on several disciplines and fields in Business Administration such as finance, marketing and retail, management, accounting, information and decision sciences, entrepreneurship and leadership, and real estate. The Bachelor of Business Administration (BBA) program, at the University is designed to address a rapidly growing market demand for educated undergraduates in Business Administration disciplines in a systematic way and the University is well positioned to play a leading role in fulfilling this need.A ultimate goal of any firm, whether it is singularly owned by a person, or by more than one partner, or by shareholders is to maximize the value of its owner’s equity or money and provide value to its surrounding community and environment. Hence managers and professionals that run firms opt for maximizing this value.
Program Vision
The vision of the BBA program at the Faculty of Business Administration is to be recognized as one of the best business programs in Lebanon with respect to teaching, research, and professional service.
Program Mission
The Mission of the Faculty of Business Administration is to prepare students with the knowledge, skills and abilities needed to become effective and responsible managers and leaders. The objective is to train graduates with the managerial capabilities and problem solving skills to excel as business leaders coupled with an appreciation for ethical conduct, social responsibility, and cultural diversity.