On February 13, a webinar entitled: “Data analytics in support of decision making (case studies in marketing and social media research)” was held at the Faculty of Business Administration. The webinar was delivered by Professor Stanimir Kabianov from Plovdiv University in Bulgaria. In this webinar, fundamental data analytics algorithms and methods used to support decision making were described. Using different cases, the webinar focused on how valuable conclusions can be drawn from available marketing and financial information.