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Faculty of Business Administration

Business Administration involves all aspects of owning, managing, and operating a firm. Business Administration is the study of how managers and professionals can properly lead a firm to achieve its goals and succeed in the marketplace based on the systematic approach to managing and decisions making while taking into account the firm’s responsibility towards its community. The methodical approaches to management and decisions invariably draw on several disciplines and fields in Business Administration such as finance, marketing and retail, management, accounting, information and decision sciences, entrepreneurship and leadership, and real estate. The Bachelor of Business Administration (BBA) program, at the University is designed to address a rapidly growing market demand for educated undergraduates in Business Administration disciplines in a systematic way and the University is well positioned to play a leading role in fulfilling this need.An ultimate goal of any firm, whether it is singularly owned by a person, or by more than one partner, or by shareholders is to maximize the value of its owner’s equity or money and provide value to its surrounding community and environment. Hence managers and professionals that run firms opt for maximizing this value. 

Organization and Governance

The Faculty of Business Administration is licensed under Lebanese Law to grant a Bachelor of Business Administration. At the current time, the Faculty shall grant under-graduate degrees with specialization in:
  • Accounting
  • Finance
  • Management & Entrepreneurship
  • Marketing & Retail,
  • Human Resources
  • Economics
  • Technology & Operations Management

The Faculty of Business Administration is composed of the officers and the academic personnel of the Faculty. The Officers include the following
  • The President of the University, Ex-Officio
  • The Dean of the Faculty
  • The Registrar of the University, Ex-Officio
  • The Head of Admissions, Ex-Officio
  • The Head of Library, Ex-Officio

The academic personnel include
  • Full Professors
  • Associate Professors
  • Assistant Professors
  • Senior Lecturers
  • Lecturers
  • Instructors


Faculty’s Vision, Mission, and Core Values

Vision

Build an innovative Faculty of Business Administration that shall be recognized for its excellence in teaching, research activities, and accreditation, and for its proactive involvement in community services.

Mission

Graduate distinct students with cutting edge business knowledge and socially responsible practices that emphasize innovation, entrepreneurship and applied research to effectively perform in the global market.

Core Values

  • Distinction through leadership spirit:
    We strive to distinguish ourselves by developing our students’ leadership spirit in the business world through our educational approach and what our curriculum has to offer.
  • Maintaining a holistic engagement:
    We engage our students holistically in order to nurture their overall growth, forge their personalities and mold their characters, in order to send forth graduates that will make a difference.


Program Objectives

The Bachelor of Business Administration program combines business and arts and sciences in an assiduous learning ecosystem that aims at nurturing deep analytical, creative, and technical skills counterbalanced by an emphasis on soft skills and ethical reasoning. The Bachelor of Business Administration program seeks to prepare students to excel within a variety of organizations (multinational, regional, small and medium, or family business organizations) and to differentiate themselves through a combination of strong professional skills, innovative leadership orientation and sensitivity to ethical conduct and social responsibility.

Program Learning Outcomes

Graduates of the Bachelor of Business Administration (BBA) degree are expected to:
  • Build an array of professional and problem solving skills and demonstrate technical business competence across core functional business areas that allow them to address organizational issues and make sound business decisions.
  • Demonstrate a mastery of business, management and leadership knowledge and put these in practice through initiative and balanced judgment in professional practice and decision-making.
  • Demonstrate competencies in effective communication, critical thinking, problem solving, qualitative and quantitative analysis, knowledge-based decision making, and ethical behavior.
  • Demonstrate the fundamental skills of creating and managing innovation, new business development, and high-growth potential ventures.
  • Demonstrate strong oral, relational and written communication skills that allow them to present and defend a clear, coherent and independent business proposition.
  • Demonstrate responsibility and accountability in various aspects of decision making and professional practice and in their patterns of collaboration and interaction with internal and external stakeholders.
  • Demonstrate sensitivity to diversity of organizational needs, values, behavioral norms, social patterns and stay attuned to various aspects of economic and social development.
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